Ad Spend ROI Calculator

This interactive calculator helps marketers and advertisers forecast their revenue, profit, and return on ad spend (ROAS) from both display and video campaigns — before investing a single dollar. Adjust CTRs, CPMs, and conversion rates to simulate realistic campaign outcomes.

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What Can This Calculator Do?

  • Estimate total impressions, clicks, and conversions for both display and video ads
  • Calculate key financial metrics like revenue, profit, and ROAS
  • Determine Customer Acquisition Cost (CAC) and Lifetime Value (LTV)
  • Model video ad performance based on CPV, CTR, and completion rate
  • Visualize display vs. video performance in one comprehensive report

What Makes It Stand Out?

  • Separate inputs for display and video advertising to compare channel performance
  • Smart summary with real-world interpretation of campaign results
  • Export campaign projections to PDF (Pro version only)
  • Lead capture integration available to collect user data
  • Designed for media buyers, agencies, and performance marketers

Who Should Use This?

  • Marketing teams and growth strategists
  • Digital advertisers managing budgets across display and video platforms
  • Ad agencies looking to present ROI forecasts to clients
  • Entrepreneurs planning paid media campaigns

Technical Specs

  • 100% responsive and mobile-friendly layout
  • Easy embed into WordPress, Squarespace, Webflow, and more
  • Export and lead capture features available in premium tier
  • Built using lightweight JavaScript and HTML — no dependencies
  • White-label customization available for agencies and brands
Download Calculator Now Customize this calculator for your business

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